店舗向けディスプレイ棚 - Action Europe の事例（2010年以降）
優れたディスプレイ棚は、市場で優位に立つための鍵です。そのコンセプトをより深く理解するために、Action NLのケーススタディを見てみましょう。
Supporting Scalable Store Rollouts with Consistent and Durable Shelving Systems
Project Overview
Action operates a fast-growing discount retail model across multiple European markets.
In 2005 first Action international branch was founded in Belgium. Currently, it has 1800 stores with 38000 employees working in nine countries, including Italy, the Netherlands, Belgium, Germany, Austria, France, the Czech Republic, Poland, and Luxembourg.
As store growth picked up speed, they needed a shelving solution that they could put up fast, produce consistently, and adapt to different store layouts.
RedSheep partnered with Action to help with this big shelving project, delivering a solution built for high-volume retail environments and fast store rollouts.
Learn more about Action on Wikipedia
Client Background
Action is a well-known discount retailer that serves a broad customer base across Europe.
Its business model relies on:
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High product turnover
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Consistent in-store presentation
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Fast and efficient store setup
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Cost-effective, durable fixtures
With new stores opening all the time and layouts changing, they needed shelving that could keep up with the speed and last a long time.
実践的なショップのケースにおける課題と解決策:
- 著作権に関する法的リスク：当社の製品はオリジナルのTegometallと非常に類似しているため、これは大きな課題です。当社では、各製品にロゴを貼ることで、実際の製品との区別がつき、法的トラブルを回避できると考えています。
- Strict delivery schedule: A customer once placed an order for 100 containers. They demanded that the goods be delivered within three months. After comprehensive research and analysis, we decided to scale up the automatic production to better meet the deadlines. We initiated by investing 1.5 million US dollars and established five automated production lines of shelf panel, back panel, base leg, upright, and brackets. Thanks to the efficient technology, it can only produce 4000 shelf panels, 4000 back panels, 2000 base legs, 1500 uprights, and 25000 brackets in a single day. Last but not least, the production efficiency of the foot has become four times better than before. It hardly takes five minutes to create a foot sample from scratch.
- Accurate loading plan: we put shop shelving parts, hanging cages, and wire shopping baskets together with containers. Our engineers, through accurate calculation, arrange shipments, making sure every inch of the container is being invested. In 2020 and 2021, when sea freight was high, our logistics department saved customers $200000 in sea freight each year. They also make sure none of the products are hurt during the process.
- 標準品質: 生産が完了するたびに、FAQ、塗装衝撃テスト、クロスカット接着テスト、棚設置テストを実施して、各バッチの品質の一貫性を確保します。
The project “Action” has lasted for 15 years, dating back to 2011. Today, it falls under the list of our regular customers who have enjoyed satisfying quality and results every time. Action has benefited from our cooperation and has grown into one of the most dynamic store chains in Western Europe.
Our Approach in Action Shop Case
To solve these problems, RedSheep built a scalable and modular shelving system.
Customised, Modular Design
The shelving system was designed to support different store formats and product displays while maintaining a consistent look and feel across locations.
Scalable Manufacturing Process
Our production process was set up to handle big orders without sacrificing quality, making sure every unit met the same specs and was built to last.
Quality Control at Every Stage
We put in multiple quality checks throughout production to make sure the units were stable, the finish looked the same, and they would last.
Coordinated Logistics Support
We worked closely with the rollout schedule to make sure we delivered on time, helping them get set up in all their stores.
店舗用陳列棚の製作・梱包写真
2022年、海上輸送を考慮して、RedSheepは最近、 標準のTegometall棚用の新しい梱包および積載ソリューション、お客様のコストを大幅に削減します。
店舗レイアウト写真とディスプレイ棚の活用例
写真のショップやアクセサリー用のゴンドラディスプレイ棚
壁面ディスプレイ棚とアクセサリーを購入する 写真の中で
写真のワイヤーダンプビンとゴンドラ棚の付属品
4列ワイヤーダンプビン
Wire dump bins are an economical storage and transportation solution specially designed for retail stores to make the most out of their store space. Where no shelving system fits in, a wire dump bin on wheels will fit in. using a dump bin will eliminate the need for a separate storage system to transport and display the product. It is robust enough to keep products secure in movement and attractive enough to offer efficient product display.
店舗用ディスプレイ棚用ナビゲーショングリッド
To put a sign on a navigation grid system if you want your customers to identify your products from a distance. A navigation grid is customizable and can be designed according to your specific needs. GRID display systems are perfect for shop fitting, showroom, gallery, exhibition, pop-up shop, and museum.
Project Outcome
By doing this, Action was able to put in place a standardized shelving system that supports::
Consistent in-store presentation across regions
Efficient installation during store rollouts
Durable performance in high-traffic retail environments
Flexibility for future store expansion and layout changes
The solution gave them a solid base to keep growing their stores while simplifying their store fixtures.
Why This Action Shop Project Matters
This case study shows how Trolley Manufacturing can help you:
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Large-volume retail shelving projects
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Multi-location and multi-country rollouts
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Customised solutions delivered at scale
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Reliable production and delivery for time-sensitive retail environments
For retailers who are trying to grow or remodel, shelving systems need to be more than just functional—they need to scale, be consistent, and hold up.
Looking for a Scalable Shelving Solution?
If you’re planning a store rollout, remodel, or big retail project, our team can help you figure out what kind of shelving you need.
Request a consultation to talk about your store layout, how many units you need, and when you need them.
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