Étagères de présentation pour magasins – Étude de cas Action Europe (depuis 2010)

Supporting Scalable Store Rollouts with Consistent and Durable Shelving Systems

Project Overview

Action operates a fast-growing discount retail model across multiple European markets.

In 2005 first Action international branch was founded in Belgium. Currently, it has 1800 stores with 38000 employees working in nine countries, including Italy, the Netherlands, Belgium, Germany, Austria, France, the Czech Republic, Poland, and Luxembourg.

As store growth picked up speed, they needed a shelving solution that they could put up fast, produce consistently, and adapt to different store layouts.

RedSheep partnered with Action to help with this big shelving project, delivering a solution built for high-volume retail environments and fast store rollouts.

Learn more about Action on Wikipedia

Supermarchés aux Pays-Bas

Client Background

Action is a well-known discount retailer that serves a broad customer base across Europe.
Its business model relies on:

• High product turnover

• Consistent in-store presentation

• Fast and efficient store setup

• Cost-effective, durable fixtures

With new stores opening all the time and layouts changing, they needed shelving that could keep up with the speed and last a long time.

Défis en action, étude de cas et solution :

1. Risque juridique lié aux droits d'auteur : c'est un défi, car nos produits sont très similaires au Tegometall original. Selon nous, l'apposition d'un logo sur chaque article permet de le distinguer du produit réel et d'éviter tout problème juridique.
2. Strict delivery schedule: A customer once placed an order for 100 containers. They demanded that the goods be delivered within three months. After comprehensive research and analysis, we decided to scale up the automatic production to better meet the deadlines. We initiated by investing 1.5 million US dollars and established five automated production lines of shelf panel, back panel, base leg, upright, and brackets. Thanks to the efficient technology, it can only produce 4000 shelf panels, 4000 back panels, 2000 base legs, 1500 uprights, and 25000 brackets in a single day. Last but not least, the production efficiency of the foot has become four times better than before. It hardly takes five minutes to create a foot sample from scratch.
3. Accurate loading plan: we put shop shelving parts, hanging cages, and wire shopping baskets together with containers. Our engineers, through accurate calculation, arrange shipments, making sure every inch of the container is being invested. In 2020 and 2021, when sea freight was high, our logistics department saved customers $200000 in sea freight each year. They also make sure none of the products are hurt during the process.
4. Qualité standard : à chaque fois que nous avons terminé la production, nous effectuons un FAQ, un test d'impact de peinture, un test d'adhésif de coupe transversale et un test d'installation d'étagère pour garantir la cohérence de la qualité de chaque lot.

The project “Action” has lasted for 15 years, dating back to 2011. Today, it falls under the list of our regular customers who have enjoyed satisfying quality and results every time. Action has benefited from our cooperation and has grown into one of the most dynamic store chains in Western Europe.