Display Rack for Supermarket - Jumbo NL Case Study（Since 2016）

Jumbo is the second-largest supermarket chain owned and operated by Van Eerd Group in the Netherlands and Belgium. The supermarket chain initially belonged to Jan and Anita Meurs. The venture dates back to October 1979 as a competition to a then-popular store Torro which belonged to Van Eerd.

In 1983, Van Eerd brought the superstore from the Meurs family, which became a turning point in the popularity and performance of the store. According to the plan, Van Eerd expanded the store first in the southern provinces, eventually covering the whole country.

Veghel is home to the company’s headquarters. Jumbo has three regional distribution centers in Beilen, Drachten, and Den Bosch.

Learn more about Jumbo on wikipedia

Supermarkets in the Netherlands

Challenges in Jumbo Case

1. There are two small lips on thedisplay rack bracket because the lap edge is less than the thickness of the workpiece. According to the traditional mold production solution, the tooling will be broken after hundreds of punching times. We found the precision mold manufacturer increased the tooling investment so that the strength of the mold is greatly enhanced, and the mold has not been damaged since it has been used from 2016 till now.
2. Customers require high precisiondimensions for the display rack, but according to the requirements of the industrial standard ISO-2768, the shelf parts tolerance is within 1mm, and the accuracy of non-standard custom shelves is more challenging to control, but customer requirement is within 0.5mm. Finally, under the work of our engineers, not only meet the customer’s precision requirements, some parts size is even the same as on the drawing so that customers are satisfied with the thumbs up.
3. In the customer’s order list, there’s a bright yellow big gondola end. The old supplier failed to do the work because different materials and thickness materials weld the parts; when powder coatingtogether, there will be color differences between different materials. Under the research of our powder coating workshop, we can overcome the problem of color difference and better strengthen customers’ brand image.
4. The old supplier of the customer used the steel pallet method in the packagingfor the display shelving, which increases the cost and causes damage during the transportation. After studying, our packaging team gives a reasonable and economical solution for carton packaging and container loading. The shelving are still in the best condition when they are finally delivered to the customer.
5. The customer’s Round Wire Dump Bin is also very difficult to develop. Making the wire dump bin a perfect circle and maintaining no deformation after spot welding is the key to the process. Through dozens of attempts by the technical department, we have finally mastered the relevant technical parameters and developed a perfect product.

The entire Jumbo project continues from 2016 to now. We have exported dozens of containers of display rack for supermarkets, customers have been delighted with our quality, and as a result, added a lot of new products, new parts, and new colors such as galvanized parts.